Archetype Triad
A trinity of archetypes?
Yes, please.
Why pick just one?
‘Spicy’ does not fully describe a Cinnamon Fire Jolly Rancher. Why would you pick just one archetype to illustrate the complexity of your business?
Powerful. The Ruler.
Friendly. The Lover.
Transformative. The Magician.
But how do you pick the suitable three Archetypes that accurately describe your brand? Do you want to be pedestrian? Is the Triad so obscure there is brand confusion?
Through John’s Yellow Light process, he has developed a method to the madness, sorting the data and finding the intersection that gives your brand a genuinely accurate identity.
Let’s get branding.
Ready to get to work? John will create a custom process to fit your individual business needs, providing solutions executed through brand strategy, design thinking, graphic design, photography, and videography.